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Press Releases
Minnesota Zoo Honored for its Marketing Efforts at International Attractions Convention
Orlando, Florida – November 18, 2011 – The International Association of Amusement Parks and Attractions (IAAPA) has awarded the Minnesota Zoo Brass Ring Awards for its marketing efforts for the promotion of its 3M Penguins of the African Coast exhibit. In the zoo and aquarium category, the Minnesota Zoo received two Brass Ring Awards for radio and print advertising. The Brass Ring Awards highlight originality, creativity and excellence in marketing among professionals in the attractions industry. “It’s a great honor to be recognized by your peers,” noted Bill Von Bank, Minnesota Zoo director of marketing. “These awards complement the positive feedback from our guests.” The creative elements for the Zoo’s 3M Penguins of the African Coast marketing campaign were developed by Minneapolis-based ad agency Clarity Coverdale Fury. IAAPA is the premier trade association for the attractions industry worldwide, representing zoos, aquariums, museums, family entertainment centers and amusement parks. The Minnesota Zoo is located in Apple Valley, just minutes south of Mall of America. For more information, call 952.431.9500 or visit mnzoo.org. The Minnesota Zoo is an accredited member of the Association of Zoos and Aquariums (AZA) and an institutional member of the World Association of Zoos and Aquariums (WAZA).
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